About us

About SA2

Our Vision

SA2 Worldsync will be the first choice for businesses around the world that seek new ways to improve performance internally and across their trading partnerships through better master data management and value-driven services.


Our Mission

We help companies involved in local and global commerce to become market leaders as they better manage their "data that matters” through our offering of innovative services, enabling technologies and exceptional customer service.

To provide our customers unmatched value, we present four dimensions of competitive advantage:

  • Providing the most relevant industry, supply chain, and local-market knowledge that addresses each customer’s needs
  • Advocating industry-wide standards to drive higher adoption and delivering a cost-effective, standards-based technology platform that support local and regional extensions, attributes and industry requirements
  • Facilitating trading partner relationships that create greater value and better results for all participants
  • Fostering a collaborative community where participants share knowledge and best practices to grow stronger together

Our Business Principles

  • Global Reach: We are a global company with regional views and approaches and Local focus and intimate knowledge of your business environment
  • Business Driven Service Company: We are NOT a technology-only company. Our value is driven by our services, our consulting is rich with Industry knowledge and experience
  • Retail Industry Focused: We service all retail industry players in any given market (retailers, manufacturers & suppliers, supply chain organizations and local GS1 organizations (MOs)

Our History

In late 2007, SA2 Worldsync was formed by the merger of SINFOS GmbH and the Agentrics GenSync business unit, creating one of the world's largest master data services firms. Both companies had a proven track record in the data sync business for more than 10 years. More than 2,600 companies from all over the world, including 50 of the largest retailers, make use of the services provided by SA2.


Press Contact

SA2 Worldsync
Press Office

Phone:
+49 221 56939 2406
press@sa2.com