
Digital coupons are a fast-growing, important new strategy for promotion and customer retention within the Mobile Commerce activities of trading partners. Coupons encourage consumers to try out products, build brand loyalty and create a more positive shopping experience. To provide retailers and suppliers with an efficient and automated business process, SA2 Worldsync developed - together with sister organization acardo, WS Couponing for an efficient coupon management. Through the integration of our solutions into the Global Data Synchronization Network (GDSN), retailers and suppliers save significant time and money. Complementary to WS Couponing, the digital Couponing Solution Open Wallet brings an additional service to consumers.
WS Couponing is a new GDSN integrated Coupon Data Pool solution for efficient management of coupons based on one of the world’s most advanced coupon management platforms. It is an easy-to-use online management system for coupon campaign definition, issuance and coupon clearing, which all seamlessly integrates with the GDSN.
The SA2 Worldsync Coupon Data Pool automatically uploads via the GDSN all relevant item data needed to establish and maintain coupon campaigns. The solution prevents coupon fraud and ensures more accurate and quicker clearing. The coupon data pool also guarantees that all coupon relevant information – such as product description, coupon value, coupon bar code, points of acceptance, redemption conditions and legal information – is valid and easily accessible by all authorized trading partners. Features to track and report on the progress of coupon campaigns make measuring success much easier and quicker for trading partners.
WS Couponing saves manufacturers’ and retailers’ time, money and effort by eliminating complicated manual processes, inaccurate data, fraud and ongoing difficulties with clearing.
The Coupon Master Data Pool allows GS1 Member Organizations to promote the adoption of Mobile Commerce and GS1 Standards and complements with their existing GDS data pool. GS1 Belgium & Luxembourg will launch the Coupon Datapool mid 2011 and others are interested and expected to follow soon. Find in our Newsletter an update on the Coupon Data Pool in Belgium and Luxembourg provided by Caroline Clarinval, Junior Project Manager for GS1 Belgium & Luxembourg.
.WS Couponing integrates seamlessly with the digital couponing solution for consumers: Open Wallet as provided by SA2 Worldsync and acardo allows consumers to easily collect, manage and redeem coupons electronically via mobile phones or other digital devices. Coupon redemption at the fully integrates with the regular check-out process. Retailers particularly appreciate that Open Wallet does not require any additional hardware or software at the point-of-sale.
For more information on Open Wallet please also see the acardo website.
Rolf Stark
Executive Director
Phone:
+49 221 93373 150
rstark@sa2worldsync.com